The Customer's Always Right

A client will demand and expect all that his heart desires. Depending on his size, we may be tempted to promise just that. In some rare cases we may even deliver on those promises.

It's important to remember that this is not what the customer is paying for. He values our expertise, and is seeking our advice. He's not paying us to tell him that he's always right — he knows that already.

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  2. life
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